The retail industry has gone through tremendous changes with the introduction and development of smartphones and apps. Visits to brick-and-mortar stores have decreased, leading to the closing of many store locations and even the shutdown of some brands. Online interactions have gone up, with the ease of ordering from mobile phones and the interactive nature of phone apps. Mobile platforms offer the personalization that shoppers are looking them, allowing them the ability to control how much they interact with a particular brand and when, as well as security options that might not be as readily available in-person or even on traditional websites.
With the use of artificial intelligence in app design, brands can offer greater functionality and customization to their customers. They can combine app features like notifications and location data with behaviors learned from customers’ usage of the app. These behaviors can also inform business practices on the brand’s side, giving insight into which products are most popular and should be featured, or which customizations are most often used and should be made standard, among many other practical uses.
The use of apps has clear advantages that can give brands an edge in an increasingly digital and more connected retail landscape. However, for many brands, it may not be feasible to invest money into developing and maintaining an app. In these cases, Shoppi presents a more ideal option. Brands can use Shoppi’s platform to present their products to shoppers, cultivate their brands’ identities, and study data generated by their customers’ preferences and behaviors without the heavy time and financial investment required by maintaining a separately built app.
Shoppi’s features include many different means of interacting with customers, such as by providing multimedia for customers to interact with, strengthening the brand’s identity. Brands can also offer personalization options tailored toward each customer based on such as purchase history. The use of artificial intelligence in this way increases productivity by showing customers other items they would like based on their shopping habits. It satisfies the growing interest in engaging with brands via personalized and immersive experiences, with customers teaching the app’s artificial intelligence how to respond to their choices and interacting with the technology on their own terms.
Other applications provided by the Shoppi platform include data generation, with customers’ preferences collated, analyzed, and presented in visual forms such as graphs. Using this information, brands can streamline processes and eliminate waste, and provide support for the products and processes that prove most useful and vital to them.
The recent changes to technology and the retail sector, especially apps and artificial intelligence, are not going away, and in fact are predicted to play ever-growing roles as the technology matures and improves. Brands that adopt these resources and apply them early on will have an easier time navigating further changes compared to their competitors. For brands interested in applying the benefits of mobile shopping apps, Shoppi is an excellent way to keep up with the innovations in retail and technology.