Mobile commerce has emerged as an integral part of the ecommerce family. There is a wave of optimism regarding the place of mobile use to drive ecommerce into the next stage of growth in the coming years. Most mobiles are equipped with apps which make it easy for their users to search Internet for products they intend to purchase of use. The modern business is one which employs the use of web search engines, in addition to mobile apps and telephony to reach its wide pool of clients from a much wider area.
Mobile commerce is changing the ways in which ecommerce has been practiced in the past. It is now required of companies to find ways in which they can continue operating within the business environment, while ensuring that their core values and principles are not sacrificed. While it may be impossible to keep pace with all the developments in technology taking place across different business fora, there is still need for companies to do as much as they can to ensure that they are not left too far behind.
It may not be possible to create a single strategy through which all business should adhere to and use as they embark on mobile commerce or ecommerce in general. However, it is imperative that every business should look to develop its own strategy that will ensure it remains relevant in these changing times.
It is estimated that by the year 2016, there will be close to 7.3 billion people spread all over the world. In the same time frame, there will be close to ten billion mobile devices in the hands of this huge population of people. These devices will probably be of the next generation where the users can either access or bypass the Internet in search for products or services or information they are in need of. It is only companies which seek to remain relevant that will manage to keep pace with these advancements in technology and invest in mobile commerce with the creation of apps for their customers to use.
To give further indication of the important role being played by mobile usage, and mobile commerce in general, was the result of a recent research where it was reported that between June 2010 and June 2011, more people spent more time using the mobile apps than on the Internet. There was an increase of more than 90% in the time people spent on their mobile apps, than at any other point in history of mobile commerce. This is the kind of information which cannot be disregarded by the modern business, if it wishes to continue staying relevant in the highly competitive field of ecommerce.
Mobile commerce is making businesses change the way they do things with regard to ecommerce. The production of smartphones, wireless laptops, notebooks, and tablets is on the increase compared to that of PCs. It shows that mobile devices will be used more than PCs in the not-so-distant future. It is predicted that the ratio of these devices to PCs in the market will be 4:1, hence the need to invest in mobile commerce and apps more than at any other point to enable effective and productive ecommerce.